Documentation Summary
Template Guide
Using RightMarket In A Storefront Template
When using RightMarket in a Storefront template, the filtering values can be used to personalise or customise Storefront templates. This page describes all the filters and their internal values. A typical example scenario of using these values within a template would be personalising the template by gender. In this case it is possible to use two different background images based on the values of Gender filter (Personal filter group). If the value is “00”, image named “male.png” can be used whereas if the value is “01”, image “female.png” is used instead.
The filters are divided into 4 groups: Geography, Personal, Household and Landscape. For geographical data the following fields can be used in the data driven content: TitleText Forename Surname AddressLine1 AddressLine2 AddressLine3 AddressLine4 AddressLine5 Postcode
Demographic and financial filters in RightMarket (Personal, Household and Landscape) contain the following fields that can be used in the data driven content.
Personal
| Age | Gender | Marital Status | Value |
|---|---|---|---|
| Male | Single | 00 | |
| 18-25 | Female | Married | 01 |
| 26-30 | 02 | ||
| 31-35 | 03 | ||
| 36-40 | 04 | ||
| 41-45 | 05 | ||
| 46-50 | 06 | ||
| 51-55 | 07 | ||
| 56-60 | 08 | ||
| 61-65 | 09 | ||
| 66-70 | 10 | ||
| 71-75 | 11 | ||
| 75 or older | 12 | ||
| Unknown | Unknown | 99 |
Household
| Concil Tax Band | Years Of Residency | Household Composition | Property Type | Value |
|---|---|---|---|---|
| A | less than 1 year | Possible Older Mature | Other | 01 |
| B | 1 year | Older/Mature | Flats/Maisonettes | 02 |
| C | 2 years | Couple With Different Surnames | 03 | |
| D | 3 years | Single Female Adults | 04 | |
| E | 4 years | Single Gender Adults | 05 | |
| F | 5 years | Other Single Surname Household | 06 | |
| G | 6 years | Single Other Adults, Indeterminate Gender | 07 | |
| H | 7 years | Single Male Adults | 08 | |
| I | 8 years | Other Unidentified/Unclassified Household | 09 | |
| 9 years | Other Multi Surname | 10 | ||
| 10 years | Single Gender Multi Surname | 11 | ||
| 11 years or longer | Family Unit | 12 | ||
| Extended Household | 13 | |||
| Unknown | Unknown | Unknown | 99 |
Landscape
| Financial Behaviour | Lifestage | Income | Property Value | Value |
|---|---|---|---|---|
| Struggling Seniors | Pensioners | £0 - £17,999 | less than £94,497 | 01 |
| Discerning Earners | Young Families | £18,000 - £19,999 | £94,497 - £111,357 | 02 |
| Credit Crunched | Older Families | £20,000 - £22,999 | £111,357 - £129,209 | 03 |
| Prime Professionals | Young Singles | £23,000 - £24,999 | £129,209 - £147,833 | 04 |
| Sub Prime Stranded | Older Singles | £25,000 - £26,999 | £147,833 - £160,676 | 05 |
| Inner City Active | Young Couples | £27,000 - £28,999 | £160,676 - £182,771 | 06 |
| Daily Grind | Older Couples | £29,000 - £31,999 | £182,771 - £211,528 | 07 |
| Modest Mature | £32,000 - £35,999 | £211,528 - £252,656 | 08 | |
| Successful Suburbanites | £36,000 - £42,999 | £252,656 - £326,438 | 09 | |
| Early Aspirational | £43,000 or more | more than £326,438 | 10 | |
| Responsible Rural | 11 | |||
| Plain Sailing | 12 | |||
| 13 | ||||
| Unknown | Unknown | Unknown | Unknown | 99 |